This project happened at the time of launching the Tailoring service. Prior to this Burberry had to come up with two things: an online experience (see Burberry Tailoring) that would present and illustrate the qualities of their products and ultimately drive customers to points of sale and a in-store system that would assist their sales people to drive customers through the different aspects of an order.
The Tailoring POS app was a first of it’s kind at Burberry. I was responsible for bring this online assistant app to life by working closely with an UX expert exploring different usability avenues alongside several appropriate on-brand visual directions. The end result is an app that not only facilitated the in-store order process but also generated higher conversion sales for the Tailoring service.