Jack Wills – Digital Guidelines

Producing The Digital Guidelines Handbook was the last project I was responsible for delivering during my time at Jack Wills. Once migrated the old platform onto the new e-commerce demandware system there was a need to document the several of the design practices that took place during the new design executed for the new front-end. This consisted in establishing rules across the main areas such grid systems, possible column variations, assets usage (images & videos), typography, interface controls and colours. The current document represents the first Digital Guidelines Handbook produced at Jack Wills and therefore a starting point in future documentation of this kind at the company.

Role
Digital Design Manager
For
Jack Wills
Date
2015
Type
Branding – Online
URL
offline
Interface
Desktop, Tablet, Mobile