During my time with R/GA I was able to help the agency establishing the new digital look and feel for one of their main Unilever portfolio clients – Magnum. Drawing from my previous experience with luxury brands I was approached by the agency with the aim of crafting this online experience. While Magnum ice creams aren’t considered luxury and are accessible products to most people, the proposed task of elevating the brand’s online perception to a new higher and premium feel represented the challenge. This demanded the exploration of a whole new visual language completely different departing from their previous e-commerce platform. The result is a much cleaner and elegant experience marrying their fashion, cinema and other artistic related content with a bold and impactful product presentation.